# Reviews

Collect and show product reviews — moderated by you, styled by your theme.

Canonical: https://cartrella.com/docs/reviews

Reviews are the proof that sells — especially next to a pack buy button.
Cartrella Reviews collects them on your product pages, holds every submission
for **your approval**, and displays them in your theme's own look.

## How it works

1. A shopper writes a review in the review block on your product page —
   rating, name, and their words.
2. The review lands in **Cartrella → Reviews → Pending**. Nothing shows on
   your storefront yet.
3. You **Publish** (or Reject). Published reviews appear on the product page
   with the star summary updating automatically.

## What we store — and don't

A review is the shopper's public words: rating, title, body, and the display
name they typed. Cartrella stores **nothing else about the shopper** — no
email, no IP address, no account link. Spam is filtered by an invisible
honeypot field before it ever reaches your queue.

## The growth loop: review invitations

Most reviews come from being asked. When an order is **fulfilled**, Cartrella
queues one invitation email and sends it a few days later: the shopper sees
their items, taps **Write a review**, and lands on your product page with the
review form ready. One email per order, ever — no sequences, no nagging.

The email is sent on your store's behalf (your store name leads; Cartrella is
a footer note). The shopper's email address is used only to send that one
message and is deleted the moment it's sent.

## Built in

- **Verified buyer badges** — when a logged-in shopper reviews something
  they actually bought, the review carries a Verified badge. The check runs
  at submission; only the yes/no lands in storage.
- **Stars in Google** — the review block emits the structured data
  (aggregate rating + reviews) search engines use for star-rating rich
  results. No setup.
- **Bring your reviews with you** — import from any app that exports CSV:
  **Reviews → Import CSV**. Original dates are kept.

## Next

- [Moderation](/reviews/moderation) — the queue, publishing, rejecting
- [Importing reviews](/reviews/moderation#import-reviews-from-another-app) — CSV migration
- [Theme setup](/reviews/theme-setup) — the review block on your pages
- [Live demo](/bundles/demo) — see reviews on the demo store